You can also use start /d <path_here> to specify the path the program should execute in, thus eliminating the need for the CD command. (much cleaner)
Obtained from "start /?"
START ["title"] [/D path] [/I] [/MIN] [/MAX] [/SEPARATE | /SHARED]
[/LOW | /NORMAL | /HIGH | /REALTIME | /ABOVENORMAL | /BELOWNORMAL]
[/NODE <NUMA node>] [/AFFINITY <hex affinity mask>] [/WAIT] [/B]
[command/program] [parameters]
path Starting directory.