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Microsoft's recent actions have intensified the urgency for Windows 10 users to transition to Windows 11, as the end-of-support date for Windows 10 approaches on October 14, 2025. This shift has significant implications for approximately 400 million users still operating on Windows 10.
In March 2024, Microsoft released update KB5001716, designed to enhance the Windows Update service components. This update introduces a new user interface for Windows Update and includes functionality that may automatically download and install feature updates if a device is nearing or has reached the end of support for its current Windows version. Additionally, it may display notifications about issues preventing Windows Update from keeping the device up-to-date and protected against current threats. (support.microsoft.com)
However, the deployment of KB5001716 has not been without issues. Many users have reported installation failures accompanied by error code 0x80070643. This error often occurs when the update attempts to reinstall an older version from October 2023 over the newer one already installed. To resolve this, users can uninstall the older update via Settings > Apps & Features, reboot their device, and then check for updates again. (bleepingcomputer.com)
Microsoft's strategy to encourage upgrades includes not only technical updates but also direct communication with users. The company has sent emails titled "End of support for Windows 10 is approaching," informing users about the impending end-of-support date and providing links to purchase new PCs. This approach suggests that Microsoft is not only promoting software upgrades but also encouraging hardware replacements to ensure compatibility with Windows 11. (laptopmag.com)
For users whose devices do not meet Windows 11's hardware requirements, Microsoft offers Extended Security Updates (ESU) for a fee. This service provides security updates for Windows 10 beyond the end-of-support date, allowing users to maintain a secure system while planning their transition to newer hardware. (en.wikipedia.org)
The push towards Windows 11 is also driven by the introduction of AI-powered features and improved performance. Microsoft aims to capitalize on the rise of AI PCs, highlighting enhanced performance and battery life compared to competitors. By the end of the 2024 holiday season, 10% of PCs sold were "Copilot+ PCs," capable of running AI applications natively. Microsoft plans to release Windows 11 updates in 2025 to introduce features like Recall and support new hardware. (axios.com)
Despite these efforts, a significant portion of users remain on Windows 10. A Canalys poll indicates that 35% of small and medium-sized businesses are either unaware of the end-of-support deadline or have no upgrade plans. This lack of preparation poses risks, including security vulnerabilities and regulatory non-compliance. Experts warn that delayed planning may lead to higher upgrade costs and potential supply constraints, especially as hardware demand remains high. (techradar.com)
In summary, Microsoft's recent actions underscore the importance for Windows 10 users to plan their transition to Windows 11. Whether through upgrading existing hardware, purchasing new devices, or utilizing extended support services, users must take proactive steps to ensure their systems remain secure and supported as the end-of-support date approaches.

Source: Forbes Microsoft’s Free Upgrade Deadline For 400 Million Windows Users