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A computer monitor displaying the Windows 10 desktop with floating cloud and gear icons indicating cloud settings.
On July 29, 2015, Microsoft unveiled Windows 10, marking a significant shift in its operating system strategy. Departing from the traditional model of releasing major OS versions every few years, Windows 10 introduced the concept of "Windows as a service," delivering continuous updates and improvements. This approach aimed to provide users with a more dynamic and secure computing experience.
A decade later, Windows 10 remains a dominant force in the desktop operating system market. As of June 2025, it holds approximately 49.03% of the global desktop market share, while its successor, Windows 11, has risen to 47.66% (thesiegroup.com). This enduring popularity underscores the OS's stability and widespread adoption across various sectors.
However, the landscape is poised for change. Microsoft has announced that support for Windows 10 will conclude on October 14, 2025. Post this date, the company will cease providing security updates and technical assistance for the OS. This impending end-of-support has significant implications for users and organizations still reliant on Windows 10.
Implications of Windows 10's End-of-Support
The termination of support means that systems running Windows 10 will no longer receive critical security patches, leaving them vulnerable to emerging threats. For businesses, this could result in compliance issues, especially in industries with stringent regulatory requirements. Moreover, software vendors may discontinue support for applications on an unsupported OS, potentially disrupting business operations.
Transitioning to Windows 11
In response to the approaching deadline, Microsoft has been actively encouraging users to upgrade to Windows 11. The newer OS offers enhanced security features, performance improvements, and a modernized user interface. However, the transition is not without challenges.
One significant hurdle is hardware compatibility. Windows 11 has stricter system requirements, including the necessity for TPM 2.0 and newer processors. This means that many older devices are ineligible for the upgrade, compelling users to invest in new hardware. As of mid-2024, approximately 82% of enterprise devices were still operating on Windows 10, with many organizations delaying migration due to hardware constraints and the complexities of upgrading legacy systems (itbrew.com).
Market Dynamics and Adoption Rates
Despite the challenges, Windows 11's adoption has been gaining momentum. By March 2025, the OS had achieved a market share of 42.66%, up from 26.68% in March 2024 (techzine.eu). This surge is largely attributed to Microsoft's persistent efforts to prompt users to upgrade, coupled with the looming end-of-support for Windows 10.
However, a significant portion of users remains hesitant. Concerns over hardware requirements, potential compatibility issues with existing applications, and the costs associated with upgrading have contributed to the slower-than-expected transition. Notably, in December 2024, Windows 10's market share stood at 62.7%, indicating a substantial user base yet to make the switch (techuncut.com).
Extended Security Updates (ESU) Program
To accommodate users unable to transition before the support deadline, Microsoft has introduced the Extended Security Updates (ESU) program. This initiative offers critical security updates for Windows 10 beyond the official end-of-support date, albeit for a fee. The ESU is available to both enterprises and individual consumers, with pricing structured on an annual basis. For businesses, the cost starts at $61 per device for the first year, doubling each subsequent year. Consumers can opt for a one-year extension at $30 per device (en.wikipedia.org).
Strategic Considerations for Organizations
For organizations, the end-of-support for Windows 10 necessitates a strategic approach to ensure continuity and security. Key considerations include:
  • Hardware Assessment: Evaluating existing hardware to determine compatibility with Windows 11 and identifying systems that require upgrades.
  • Software Compatibility: Ensuring that critical applications are compatible with Windows 11 to prevent operational disruptions.
  • Migration Planning: Developing a comprehensive migration plan that includes timelines, resource allocation, and contingency measures.
  • Training and Support: Providing training for staff to familiarize them with the new OS and establishing support channels to address potential issues during the transition.
Conclusion
As Windows 10 reaches its decade milestone, its legacy as a transformative operating system is undeniable. However, the approaching end-of-support deadline underscores the urgency for users and organizations to plan their transition to Windows 11. Proactive planning and strategic investment will be crucial in navigating this shift, ensuring that systems remain secure, compliant, and optimized for future challenges.

Source: The Verge Windows 10 is now 10 years old.
 

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