As the October 2025 end-of-support date for Windows 10 approaches, Microsoft and its partners, notably ASUS, are intensifying efforts to encourage users to transition to Windows 11. This push is particularly directed at individuals whose current hardware doesn't meet Windows 11's stringent requirements, urging them to invest in new devices, specifically Copilot+ PCs.
ASUS has been at the forefront of this initiative, promoting its Copilot+ PC lineup as the optimal solution for users unable to upgrade their existing systems. The company emphasizes that these new devices are equipped with dedicated AI processors, known as Neural Processing Units (NPUs), designed to handle AI tasks locally. This local processing is touted to enhance performance, security, and overall user experience. ASUS's marketing materials suggest that if a user's current laptop isn't compatible with Windows 11 or lacks the capabilities of Copilot+, it's an opportune time to upgrade to a device built for these advancements.
The Copilot+ PC lineup from ASUS includes models like the Zenbook A14 and Vivobook series, featuring both Snapdragon (Arm-based) and Intel processors. These devices are presented as offering superior performance and extended battery life, catering to the needs of modern users. For instance, the Zenbook A14 is highlighted as the world's lightest Copilot+ PC, weighing under 1kg and boasting up to 32 hours of battery life. This model utilizes Ceraluminum, a high-tech ceramic material, for enhanced durability and reduced weight. (press.asus.com)
However, this aggressive marketing strategy has sparked concerns among environmental advocates and industry observers. The push to replace older hardware with new devices raises questions about the environmental impact of discarding millions of functional PCs. Critics argue that promoting the disposal of existing hardware contributes to electronic waste and environmental degradation. They suggest that companies should consider offering more sustainable solutions, such as extending support for older operating systems or providing hardware upgrade options where feasible.
Moreover, some analysts caution against overselling the capabilities of Copilot+ PCs. While these devices do offer enhanced AI features, the current benefits may not be compelling enough to justify immediate upgrades for all users. Features like improved natural language search and AI-assisted photo editing are advantageous but may not be essential for every user. Therefore, the decision to invest in new hardware should be carefully weighed against individual needs and the actual benefits offered by these AI enhancements.
In response to these concerns, Microsoft has introduced options like the Extended Security Update (ESU) program, allowing consumers to extend support for Windows 10 for an additional year beyond the October 2025 deadline. This initiative provides users with more time to plan their transition to newer systems, potentially mitigating the immediate environmental impact of mass hardware replacements. (arstechnica.com)
In conclusion, while the advancements in AI and hardware presented by ASUS's Copilot+ PCs are noteworthy, consumers are encouraged to consider the environmental implications and assess whether the new features align with their specific needs before making a decision to upgrade.
Source: inkl Can’t upgrade your laptop to Windows 11? Asus joins Microsoft’s campaign urging you to buy a new Copilot+ PC, and I’m not sure that’s wise
