I wish Microsoft would take an example from Apple in this regard to pricing and options for purchasing the Operating System.
Apple has a superior Operating System 'Leopard' to Windows 7 and is priced at less than $100 dollars and is offered in 1 consumer choice and a Server choice. Microsoft should provide a consumer package and a business package and thats it. No basic, no ultimate, etc, just a standard consumer and business. This would cut a lot of the confusion and folks would know exactly where they stand. They offered Vista Ultimate for users previously and what did folks get extra? dream scene? some extra wallpapers and sound packs? was that worth the extra $ shelled out, imho no way...
Seriously i've been really impressed by Windows 7 and i hope Microsoft don't mess it up by charging folks a stupid amount of money for it. If they do I can see a lot of folks using torrents to obtain their copies which allows for botnets to be built and i get more spam asking if i'd like viagra lol... :| which i don't for the record.