consumer behavior

OpenAI's ChatGPT has achieved a significant milestone, surpassing 900 million global downloads, solidifying its position as the leading AI chatbot worldwide. This achievement underscores ChatGPT's widespread adoption and the growing integration of generative AI into daily activities. Dominance...

In late June 2025, Microsoft faced scrutiny over a blog post that appeared to suggest a significant decline in Windows users. The post initially stated that Windows was powering "over a billion" active devices, a notable decrease from the "over 1.4 billion" figure reported in 2022. This...

In the bustling terrain of America’s software services sector, certain powerhouse brands have emerged not just as market leaders but as ubiquitous presences in daily digital life. Their platforms underpin productivity, communication, and the very search for information itself. As we examine the...

South Africa's digital advertising landscape is undergoing a transformative shift, driven by rapid technological advancements and evolving consumer behaviors. As the market is projected to reach $816 million by 2026, brands are compelled to adapt to these changes to maintain relevance and...

When it comes to the world of artificial intelligence (AI) and retail, Microsoft has been making waves. A recent report highlights Microsoft’s successful partnership between its AI assistant, Copilot, and Bing, showcasing how these technologies are revolutionizing shopping experiences for...

Microsoft's Windows 8 software appears to be driving buyers away from PCs and toward smartphones and tablets, research firm IDC said. That's leading to the fastest drop in PC sales the firm has ever seen. Source: Yahoo! News

Men prefer their cars beefy or fast, while women go for lower price tags and higher miles per gallon, according to a survey released on Thursday. TrueCar.com, which studied data from 8 million purchases in the United States last year, found BMW AG's Mini had the highest percentage of female...

How easy is it for you to use Windows 7, versus say, whatever you are normally used to? This is a question that has decided the fate of not just entire households, but entire businesses when it comes to a proposed Windows 7 migration. I have noticed that one of the biggest preconceptions about...

A year faster than Vista Windows 7 reached the 10 per cent usage milestone, according to beancounters at Web analytics company Net Applications, as the OS has crossed the 10 per cent figure more than a year earlier than Vista. However the gleam of Window's 7 appears to be the only brightness...

Hey, far be it for me to piddle on anyone's parade and having worked on computers since the KayPro days, I am a fan of anything new. I like MS as a company, albeit their money making schemes sometimes tick me off. Anyway, I like XP, that has been around since 2001 and now that we have Service...