I had the same problem, it is because there is malware on your computer that reboots from flash memory of the Bios. Asus has a Flash Memory tool to flash your bios. Also make sure your bootable usb in in the right format.
"If you want/need to use UEFI, you must use fat32. Otherwise your USB drive won't be bootable. On the other hand, if you need to use custom windows install images, fat32 will limit you to 4gb for the image size. So in this case you need to use NTFS or exfat."
I believe the windows install is 4.7gb.
Your hardware is fine, it just the immense failure of Microsoft, everybody got this malware but Microsoft ant telling anybody. Just check your 45 security definition updates from the last 4 weeks.
Don't believe me just check this:
Control Panel\System and Security\Windows Tools
Then open: Event Viewer and look for Kernel Coding errors that is good start to see you have no control anymore over your pc. And there is nothing you can do.
if you are lucky the manipulated drivers get back in place (as your bios drivers) and the PC re-installs again. Deploying the complete malware again, complete manual format doesn't even work it sticks in the hardware coding: PCI-E, CPU, DDR etc. it just needs a couple of MB re-start the scripts and of course all recovery images are corrupted.
So what you did a manual format is exactly what this malware don't want because the entire hardware system and so the directories are all manipulated. Good luck, just keep booting and trying at some point it works. Trying a WIndows 10 maybe helps to it has even worse security.