Prasar Bharati is preparing Doordarshan and All India Radio staff for broader use of artificial intelligence in newsroom, production and administrative work, with a three-day training programme scheduled to begin July 15 in New Delhi.
According to Exchange4Media, the internal programme is titled “Advanced Excel, Data Analysis and Artificial Intelligence (AI) Tools and Applications in Broadcasting – DD & AIR, Prasar Bharati.” It will run from July 15 through July 17 at the Directorate General of Doordarshan office and is aimed at Group A and Group B officers, commercial-service staff, Delhi station personnel and representatives from zonal offices.
The course is not framed as a single-product rollout. Instead, it covers AI fundamentals, generative AI, prompt engineering, responsible-use practices and practical broadcasting applications. Planned demonstrations reportedly include ChatGPT, Google Gemini, Claude, Microsoft Copilot, DeepSeek, NotebookLM, Perplexity, Adobe Firefly, Canva, CapCut, Riverside and Kimi.
For Windows users and IT administrators, the most familiar part of the curriculum will likely be its Microsoft-focused data work. Participants are set to receive instruction in advanced Excel, Power Query, dashboards, data cleaning, visualization and automation, alongside AI-assisted analysis.
That combination points to a pragmatic first stage for a large broadcaster: use familiar spreadsheet workflows to improve reporting and operational visibility, then add AI tools where they can accelerate repetitive tasks. Potential uses cited in the programme include summarization, translation, research, script drafting, metadata generation, image and video creation, and audience or operational analytics.
Microsoft Copilot is one of several tools named rather than the centrepiece of an exclusive platform agreement. That matters because the course appears designed to teach staff how to evaluate and apply multiple AI services, including cloud-hosted tools with different data-handling policies and licensing models.
Prasar Bharati will need clear rules for approved accounts, retention, access logging, copyright review, fact-checking and human editorial responsibility. Generative tools can speed up first drafts, translations and tagging, but they cannot be treated as authoritative newsroom systems. Output used in broadcast workflows will still need verification, especially for names, dates, quotations, translations and visual material.
The sessions also cover predictive, adaptive and agentic AI concepts, suggesting the broadcaster is looking beyond chatbot-style assistance toward decision-support and automation systems. The immediate training, however, is focused on staff capability rather than announcing a production deployment.
Participants have been asked to bring laptops, tablets and phones for hands-on sessions, with an assessment and digital certificates planned at the end of the course.
The next practical test will be whether Prasar Bharati follows the training with approved tools, governance controls and narrowly defined production pilots.
According to Exchange4Media, the internal programme is titled “Advanced Excel, Data Analysis and Artificial Intelligence (AI) Tools and Applications in Broadcasting – DD & AIR, Prasar Bharati.” It will run from July 15 through July 17 at the Directorate General of Doordarshan office and is aimed at Group A and Group B officers, commercial-service staff, Delhi station personnel and representatives from zonal offices.
The course is not framed as a single-product rollout. Instead, it covers AI fundamentals, generative AI, prompt engineering, responsible-use practices and practical broadcasting applications. Planned demonstrations reportedly include ChatGPT, Google Gemini, Claude, Microsoft Copilot, DeepSeek, NotebookLM, Perplexity, Adobe Firefly, Canva, CapCut, Riverside and Kimi.
Excel, Copilot and newsroom workflows
For Windows users and IT administrators, the most familiar part of the curriculum will likely be its Microsoft-focused data work. Participants are set to receive instruction in advanced Excel, Power Query, dashboards, data cleaning, visualization and automation, alongside AI-assisted analysis.That combination points to a pragmatic first stage for a large broadcaster: use familiar spreadsheet workflows to improve reporting and operational visibility, then add AI tools where they can accelerate repetitive tasks. Potential uses cited in the programme include summarization, translation, research, script drafting, metadata generation, image and video creation, and audience or operational analytics.
Microsoft Copilot is one of several tools named rather than the centrepiece of an exclusive platform agreement. That matters because the course appears designed to teach staff how to evaluate and apply multiple AI services, including cloud-hosted tools with different data-handling policies and licensing models.
Governance will matter more than the demo list
The programme includes responsible-AI training, an essential detail for a public broadcaster handling news material, archives, internal documents and potentially sensitive source information. A useful AI pilot can quickly turn into a data-governance problem if staff paste unpublished scripts, personal data, restricted footage metadata or operational material into consumer AI services without approved controls.Prasar Bharati will need clear rules for approved accounts, retention, access logging, copyright review, fact-checking and human editorial responsibility. Generative tools can speed up first drafts, translations and tagging, but they cannot be treated as authoritative newsroom systems. Output used in broadcast workflows will still need verification, especially for names, dates, quotations, translations and visual material.
The sessions also cover predictive, adaptive and agentic AI concepts, suggesting the broadcaster is looking beyond chatbot-style assistance toward decision-support and automation systems. The immediate training, however, is focused on staff capability rather than announcing a production deployment.
Participants have been asked to bring laptops, tablets and phones for hands-on sessions, with an assessment and digital certificates planned at the end of the course.
The next practical test will be whether Prasar Bharati follows the training with approved tools, governance controls and narrowly defined production pilots.
References
- Primary source: Exchange4Media
Published: 2026-07-14T05:32:21+00:00
Prasar Bharati launches AI training drive to boost newsroom and broadcast efficiency
The curriculum indicates that Prasar Bharati intends to embed AI across several core functions rather than limiting its use to administrative tasks.
www.exchange4media.com
- Related coverage: mybharat.gov.in
National Academy Of Broadcasting And Multimedia Prasar Bharati Airdoordarshan | MYBharat
My Bharat is an online Youth Leadership and Social Engagement Platform that aims to empower and engage youth to become leaders and active citizens in their communities.mybharat.gov.in - Related coverage: samachar4media.com
AI से बदलेगा सार्वजनिक प्रसारण : प्रसार भारती शुरू करेगा प्रशिक्षण कार्यक्रम | Prasar Bharati Ai Training Doordarshan Air Officials - Samachar4media
प्रसार भारती (Prasar Bharati) ने दूरदर्शन (Doordarshan) और ऑल इंडिया रेडियो (AIR) के अधिकारियों के लिए AI आधारित विशेष प्रशिक्षण कार्यक्रम शुरू करने का फैसला किया है।www.samachar4media.com
