VIDEO Replying to Comments: AMD Likely Blocks DLSS (Angry Fanboy Edition)

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Replying to Comments: AMD Likely Blocks DLSS (Angry Fanboy Edition) In a recent video by Hardware Unboxed, the discussion centered around AMD's potential blocking of NVIDIA's DLSS technology in sponsored games. The hosts, Steve and his co-host, provided sharp insights into the backlash they faced from AMD supporters after this revelation. It seems AMD fans quickly rallied to defend the company despite the implications.

Key Takeaways from the Video​

• Context of the Video: This segment was a follow-up to an initial discussion about AMD's alleged anti-consumer actions regarding its sponsorship agreements. Viewers were encouraged to watch the original video for a complete understanding of the topic.
• Lack of Response from AMD: The hosts expressed disappointment over AMD's silence following the initial video's release. AMD did acknowledge the video's existence, but as of three days later, there was no official comment or clarification from the company. This silence has fueled speculation that AMD may indeed be restricting DLSS through its sponsorship terms.
• Critique of Defenses: Many comments attempted to justify AMD's actions by comparing them to NVIDIA's past missteps. The hosts argued that such comparisons are irrelevant and that both companies should be held accountable for their actions, reinforcing that consumer welfare should take precedence over brand loyalty.
• Impacts of Blocking DLSS: The hosts believed that AMD's potential restrictive practices could harm gamers by limiting their access to superior upscaling technology like DLSS. They emphasized that offering a choice among multiple technologies ultimately benefits gamers, regardless of hardware preferences.
• Exploration of Sponsorship Dynamics: They delved into the implications of AMD's agreements on game development. Some fans suggested that the low market share of AMD could justify anti-consumer behavior as a means of gaining an edge in a competitive landscape. The hosts were quick to reject this notion, stressing the inappropriateness of accepting poor practices, regardless of market position.
• Technical and Contractual Nuances: The video touched on the technicalities of the DLSS SDK license, suggesting that it could provide a plausible explanation for the absence of DLSS in AMD-sponsored games. However, they emphasized that the existence of avenues for negotiation around these contracts reduces the validity of this defense.

Implications for Windows Users​

For Windows users following the GPU market, the implications of such events can be significant. The increasing competition between AMD and NVIDIA often shapes the gaming experience on Windows machines. A lack of access to advanced technologies like DLSS could hinder performance and visuals in the latest games, particularly for those who own NVIDIA cards. Furthermore, as the debate intensifies around consumer rights and corporate accountability, this issue joins a broader discussion about the ethical responsibilities of hardware companies. Gamers are encouraged to stay informed and advocate for transparency and equity in the gaming industry. In summary, the video provides a critical look at both AMD's practices and the reaction of the gaming community. It urges viewers to challenge unfair practices in the industry, emphasizing that brand loyalty should not come at the expense of consumer rights. You can watch the full discussion and join the conversation https://www.youtube.com/watch?v=X51DB4bIT68. Make sure to share your thoughts in the comments!