Samsung is turning its partnership with Sony Pictures’ Spider-Man: Brand New Day into something larger than conventional product placement, using a cinematic advertising spot starring Jacob Batalon to connect the film, an interactive “Spidey Tracker,” Galaxy foldables, Galaxy Watch, and the company’s July 22, 2026 Galaxy Unpacked event. The campaign arrives at a strategically useful moment: one day before Samsung unveils its next generation of foldable devices and ten days before the movie opens exclusively in theaters on July 31. It is an unusually coordinated attempt to make a fictional piece of superhero technology feel like a natural extension of Samsung’s real hardware ecosystem.

Background​

Samsung initially announced its Spider-Man: Brand New Day collaboration in June 2026, confirming that Galaxy Z series foldables and a Galaxy Watch would appear in the Sony Pictures and Marvel Studios production. The partnership centers on Ned Leeds, played by Jacob Batalon, and a fictional tool called Spidey Tracker that he develops on a Galaxy device to locate Spider-Man.
That premise gave Samsung more to work with than a phone briefly appearing in an actor’s hand. Spidey Tracker could exist simultaneously as a plot device, a promotional website, a fan-participation platform, and a demonstration of the large-screen multitasking experience associated with Galaxy Z Fold hardware.

From screen placement to an extended campaign​

Traditional technology placement in film often involves little more than arranging for a recognizable device to be visible in a key scene. Samsung and Sony are instead building a sequence of connected campaign moments around the movie’s story.
The rollout has included:
  • Samsung Galaxy devices incorporated into the film’s fictional world.
  • An interactive Spidey Tracker experience inspired by Ned’s creation.
  • Fan sightings, cast content, promotional events, and hidden references.
  • A standalone cinematic spot set in Peter Parker’s apartment.
  • A continuation scheduled for Galaxy Unpacked on July 22.
  • Jacob Batalon joining Samsung’s Team Galaxy ambassador program.
Each component reinforces the others. The phone does not merely sponsor the film; it becomes part of a fictional system that audiences can encounter outside the theater.

Why the timing matters​

Spider-Man: Brand New Day is scheduled to open on July 31, 2026, while Samsung’s London-based Galaxy Unpacked event takes place on July 22. The new campaign spot therefore serves as a bridge between two major launches with different, but heavily overlapping, audiences.
Samsung gains access to the enormous cultural reach of Spider-Man just as it prepares to refresh its foldable portfolio. Sony Pictures, meanwhile, receives another channel for keeping the movie visible during the final phase of its theatrical marketing campaign.

A Cinematic Spot Designed to Feel Like Story​

The new video is directed by Kasra Farahani, an Emmy-nominated filmmaker, production designer, and veteran of Marvel-related productions. That choice suggests Samsung wanted the campaign to share the visual language of a superhero film rather than look like a conventional smartphone commercial dressed in licensed costumes.
Set in Peter Parker’s apartment, the spot combines an original advertising narrative with footage from Spider-Man: Brand New Day. Spider-Man is shown fighting crime while subjecting his phone to the impacts, movement, and general abuse that come with superhero work.

The Fabricator as a product-development metaphor​

A character or system called the Fabricator creates devices intended to survive Spider-Man’s unpredictable life behind the mask. On one level, this is a playful narrative mechanism for introducing Galaxy hardware. On another, it functions as a compact metaphor for Samsung’s engineering claims.
Foldables have historically faced more questions about physical resilience than conventional slab phones. Flexible display layers, complex hinges, moving components, dust exposure, and the need to keep devices thin all create engineering compromises that do not exist in the same form on a standard smartphone.
By showing equipment built for Spider-Man, Samsung can communicate toughness without turning the video into a list of laboratory specifications. The implication is clear: if a device is being imagined for a superhero, it should be prepared for ordinary drops, crowded commutes, travel, weather, and daily wear.

Easter eggs encourage repeat viewing​

Samsung says the teaser contains multiple Easter eggs for Spider-Man fans. That is not merely a reward for attentive viewers; it is an engagement mechanism designed to produce discussion, frame-by-frame analysis, and repeat exposure.
The approach follows a familiar pattern in contemporary entertainment marketing:
  1. Release a visually dense teaser connected to an established franchise.
  2. Encourage audiences to search for concealed references.
  3. Allow fan communities to distribute screenshots and theories.
  4. Use that conversation to sustain attention until the next campaign event.
  5. Reveal the next chapter during a scheduled product or entertainment launch.
For Samsung, every repeat viewing creates another opportunity for audiences to associate Galaxy hardware with the characters. The advertising becomes a small mystery rather than a single sales message.

Why Spider-Man Fits Samsung’s Foldable Strategy​

Spider-Man has always been a technologically adaptable character. Depending on the interpretation, Peter Parker designs web shooters, modifies suits, creates tracking devices, and solves problems through improvised engineering. Ned Leeds, particularly in the recent film series, brings an additional layer of technical curiosity and enthusiastic experimentation.
Samsung is using that established characterization to make a foldable phone feel like a plausible tool rather than an intrusive prop. The campaign’s strongest creative decision is assigning the large-screen Galaxy device to Ned, whose role naturally supports maps, tracking interfaces, communications, and multitasking.

Foldables need demonstrations, not definitions​

Consumers already understand what a smartphone does. Explaining why the same device should unfold into a tablet-sized workspace remains more difficult.
Spidey Tracker supplies an accessible demonstration. A large map can occupy the main display while messages, alerts, video feeds, or other controls appear alongside it. That is more intuitive than describing multitasking through processor benchmarks or abstract productivity claims.
The fictional scenario highlights several recognizable foldable use cases:
  • A large map can display more locations and contextual information.
  • Multiple app windows can remain visible at the same time.
  • A partially folded device can support hands-free viewing.
  • A cover screen can handle quick interactions without opening the phone.
  • A wearable can deliver alerts when the phone is not immediately accessible.
These functions matter outside a superhero story. Similar layouts can support navigation, delivery management, field service, event coordination, security monitoring, travel planning, and communication during emergencies.

The Flip and Fold serve different roles​

Samsung’s wider campaign distinguishes between the portability of Galaxy Z Flip and the multitasking strengths of Galaxy Z Fold. That division gives the company two complementary product stories instead of treating all foldables as a single category.
The Flip is the compact, highly portable device that can be carried easily and used in flexible positions. The Fold is the mobile workstation, opening into a larger canvas for maps, media, documents, editing, and several simultaneous apps.
In the Spider-Man setting, the distinction becomes easy to dramatize: Spider-Man needs something compact and accessible while moving through the city, whereas Ned benefits from a larger command-center display when following his trail.

The Unpacked Connection​

Samsung has confirmed that Galaxy Unpacked will stream from London on July 22, 2026, beginning at 2 p.m. British Summer Time, 9 a.m. Eastern Daylight Time, and 3 p.m. Central European Summer Time. The company has framed the event around a “new shape,” artificial intelligence, adaptive experiences, and the next phase of its foldable portfolio.
The Spider-Man campaign explicitly promises that its larger story will continue during the event. That makes the cinematic spot a product-launch teaser as well as a movie promotion.

Current hardware meets the next generation​

Batalon specifically says he used the Galaxy Z Fold7 and Galaxy Watch during production. That is significant because Fold7 is an established, currently understood product, while Unpacked is expected to move Samsung’s foldable range into its next generation.
Using Fold7 gives the campaign a real device that audiences can recognize and evaluate. Teasing “what comes next” allows Samsung to transition attention toward new hardware without prematurely disclosing everything scheduled for Unpacked.
This creates a layered message:
  • Galaxy Z Fold7 provides the existing technological foundation.
  • The movie shows how foldable hardware fits into the Spider-Man universe.
  • The advertising spot hints at new shapes or devices.
  • Galaxy Unpacked delivers the commercial reveal.
  • The July 31 theatrical release extends the campaign after the launch event.
It is a carefully staggered sequence, not an isolated advertisement.

The danger of hype outrunning substance​

The close connection to Unpacked also raises expectations. If Samsung uses a superhero narrative built around durability, unusual form factors, and advanced tracking experiences, viewers will expect the actual hardware to demonstrate meaningful improvements.
A routine annual update could feel underwhelming after a campaign centered on invention. Samsung will need to show that “a new shape” represents more than a thinner chassis, modest processing gains, or a revised hinge.

Durability Becomes Part of the Story​

Foldable durability has improved substantially since the first generation of commercial folding smartphones, but perceptions change more slowly than hardware. Many buyers still associate the category with fragile internal screens, visible creases, expensive repairs, hinge contamination, and bulky construction.
The advertising spot confronts that perception indirectly by making wear and tear central to the plot. Spider-Man does not handle equipment gently, so a phone that remains useful during his activities carries an implicit promise of resilience.

What Fold7 established​

The Galaxy Z Fold7 introduced a thinner and lighter Armor FlexHinge with a multi-rail structure designed to distribute stress more evenly. Samsung also strengthened the main display assembly with a titanium plate layer and thicker ultra-thin glass while using tougher materials around the frame and external surfaces.
Those advances helped narrow the gap between a foldable and a conventional premium smartphone. Fold7 also carried an IP48 water-resistance rating, although that classification did not eliminate all concerns about fine particles entering a device with moving components.
The Fold7 generation therefore gives Samsung credible engineering progress to reference. Nevertheless, no consumer should interpret superhero imagery as a literal promise that a foldable can withstand extreme impacts, web-slinging, combat, or careless handling.

Marketing toughness without misleading buyers​

The best outcome for Samsung would be a campaign that encourages viewers to investigate the actual construction improvements behind the imagery. The weakest outcome would be an audience remembering only a vague impression of indestructibility.
Foldable buyers should still consider:
  • Water resistance is not the same as complete waterproofing.
  • Resistance can diminish as seals and components age.
  • Flexible internal displays require different care from conventional glass screens.
  • Fine dust and debris remain challenging for hinge-based designs.
  • Drop resistance depends on angle, surface, accessories, and chance.
  • Repair costs can remain high even when a device is more durable than its predecessor.
The campaign can make durability exciting, but Samsung’s technical documentation and warranty terms remain the meaningful standards.

Spidey Tracker Turns Fiction Into Participation​

The Spidey Tracker is the connective tissue holding the campaign together. In the film, Ned creates it to locate Spider-Man. In the real world, Samsung and Sony use the concept as an interactive destination for promotional content, sightings, hidden clues, interviews, and audience submissions.
This is transmedia marketing: one fictional idea is distributed across film, advertising, websites, social activity, live events, and product launches. Each medium contributes something different instead of simply repeating the movie trailer.

Why interactive campaigns are valuable​

A movie trailer is largely passive. Viewers watch it and move on, perhaps returning when a second trailer arrives. A tracker, map, or game can collect repeated visits because its content changes over time.
That gives Samsung several advantages:
  • The Galaxy brand remains visible throughout the campaign rather than during one advertisement.
  • Fan activity can generate organic distribution.
  • Location-based content can support regional activations.
  • New clues can direct attention toward Unpacked or theatrical milestones.
  • Participation can create a sense of discovery around otherwise familiar product messaging.
The most important benefit is duration. Samsung can keep audiences engaged from the initial June announcement through Unpacked, the movie premiere, and potentially the weeks following theatrical release.

The map is a natural Fold demonstration​

Interactive maps are well suited to large foldable displays. They need enough room for markers, labels, controls, filters, images, and contextual panels, especially when several elements must remain visible at once.
A Fold can show the map and related information without forcing the user to switch constantly between screens. A Galaxy Watch can provide quick notifications, while a compact Flip can support fast checks on the move.
The campaign therefore aligns its software concept with the strengths of the hardware. That alignment is essential because audiences notice when product placement exists solely for contractual visibility.

Jacob Batalon’s Expanded Role​

Jacob Batalon is not only reprising Ned Leeds within the promotional story; he is also joining Team Galaxy as a brand ambassador. Samsung describes this as a natural extension of his role in the movie and the development of Spidey Tracker.
The arrangement gives Samsung a recognizable personality who can continue promoting the devices outside scripted footage. It also allows the company to focus on the friendly, technically curious supporting character rather than competing with Spider-Man himself for narrative attention.

Ned is the ideal interface character​

Ned functions as a bridge between superhero events and an ordinary viewer’s perspective. He is fascinated by the extraordinary but interacts with it using recognizable tools: computers, phones, maps, messages, and improvised technical systems.
That makes him a strong fit for consumer technology advertising. Audiences do not need to believe they will become Spider-Man by buying a Galaxy phone; they only need to imagine using a clever device to organize information and stay connected.
Batalon’s statement that Fold7 suits Ned and the construction of Spidey Tracker reinforces that connection. It frames the hardware as something the character would choose for a task, rather than something placed on set without explanation.

Ambassador relationships carry limits​

Celebrity partnerships can draw attention, but they do not prove product quality. A paid ambassador’s enthusiasm should be treated as marketing, even when the pairing is creatively appropriate.
Samsung will gain the most from Batalon if his appearances demonstrate specific, reproducible uses of Galaxy hardware. Generic endorsements will have less value than showing how a Fold manages a complex map, how a Watch handles alerts, or how cross-device continuity supports an active workflow.

What the Campaign Means for Windows Users​

Samsung’s collaboration with Sony Pictures is primarily a mobile campaign, but Galaxy phones occupy an important place in the Windows ecosystem. Many Galaxy devices ship with Link to Windows support, while Microsoft’s Phone Link application allows compatible PCs to interact with Android notifications, messages, calls, photos, and selected mobile apps.
For WindowsForum readers, the practical question is not whether a foldable can track Spider-Man. It is whether Samsung’s expanded mobile displays and connected wearables make a Windows-centered workflow more useful.

Galaxy and Windows already overlap​

On supported Samsung devices, Link to Windows can provide access to mobile content from a Windows PC without requiring the user to pick up the phone repeatedly. Depending on the device, software version, region, and configuration, users may be able to launch mobile apps, review recent applications, transfer content, respond to messages, or manage notifications from the desktop.
A Fold adds another workspace between the watch and the PC. It can serve as a large mobile screen while away from a desk, then reconnect with Windows when the user returns.
A realistic cross-device sequence might look like this:
  1. A Galaxy Watch displays a time-sensitive notification.
  2. The user opens the relevant map, message, or document on a Fold.
  3. The larger internal display supports mobile multitasking in transit.
  4. Photos, messages, or app activity become available through Phone Link.
  5. The user continues deeper work on a Windows 11 PC.
That progression is less cinematic than Spidey Tracker, but it is more relevant to everyday ownership.

Integration remains imperfect​

Windows and Galaxy are still separate platforms governed by different operating systems, permissions, background-process rules, and app architectures. Experiences can vary by phone, PC, network, market, and software release.
Users should not assume that every Android application will behave on Windows exactly as it does on the phone. Battery optimization, wireless stability, corporate security policies, and authentication requirements can also interrupt continuity.
Samsung’s broader opportunity is to show that a foldable is not an isolated luxury device. It should function as a useful part of a connected environment that includes Windows PCs, tablets, earbuds, watches, televisions, and cloud services.

Consumer Impact​

For consumers, the campaign makes Samsung foldables more approachable by emphasizing scenarios instead of specifications. A fictional tracking interface can explain the appeal of a large folding screen more quickly than a chart comparing dimensions, processor performance, or hinge components.
The risk is that entertainment obscures the practical buying decision. Foldables remain premium products, and buyers should evaluate them according to longevity, software support, repairability, battery life, camera performance, trade-in value, and comfort in daily use.

What buyers should evaluate after Unpacked​

Consumers interested in Samsung’s next foldables should look past the Spider-Man branding and compare measurable changes. The most important questions include:
  • Has Samsung reduced thickness and weight without sacrificing battery capacity?
  • Has the company improved protection against dust and display damage?
  • Does the internal crease become less visible and less noticeable to touch?
  • Are the cameras competitive with similarly priced flagship phones?
  • Do new AI functions solve recurring problems or merely generate launch-stage demonstrations?
  • Has multitasking become easier for users who do not already understand advanced window controls?
  • Are repair, insurance, and replacement costs reasonable?
  • Will accessories from the previous generation remain compatible?
A successful campaign creates curiosity. A successful product converts that curiosity into confidence after these questions are answered.

Entertainment can normalize the form factor​

Foldables still appear unusual to many mainstream shoppers. Showing one in a major film can reduce that sense of novelty, particularly when characters use it without stopping to explain what it is.
That normalization may prove more valuable than direct sales attribution. Consumers who repeatedly see folding screens in films, advertisements, public spaces, and workplaces may gradually begin to view the form factor as a standard premium option rather than an experiment.

Enterprise and Developer Implications​

The Spidey Tracker concept also resembles real enterprise applications more closely than the superhero setting initially suggests. Logistics dashboards, incident maps, field-service systems, public-safety tools, maintenance interfaces, and event-management applications all combine location data with communications and alerts.
A large foldable display can make these systems more usable away from a desk, provided developers design responsive interfaces that take advantage of the additional space.

The hardware requires adaptive software​

Simply stretching a phone application across a larger screen rarely produces a good experience. Developers need to consider multiple window sizes, partially folded postures, task continuity between cover and internal displays, input methods, and the placement of controls.
A well-designed Fold application might use:
  • A two-pane layout with navigation on one side and details on the other.
  • A map accompanied by a persistent incident or message panel.
  • Drag-and-drop between compatible applications.
  • A tabletop posture for hands-free video or data entry.
  • Continuity when moving from the cover display to the internal screen.
  • Watch notifications for urgent events that do not require the full interface.
Spidey Tracker dramatizes these possibilities, but enterprise adoption depends on software quality, device management, security, and total cost of ownership.

Security cannot be treated as a plot device​

A real tracking platform raises questions about authorization, location privacy, retention, consent, and misuse. Fiction can present a citywide location system as harmless fun; enterprise deployments must define who can see data, how accurately it identifies individuals, and what happens if credentials are compromised.
Samsung’s Knox security platform and Microsoft’s enterprise management tools can contribute to a protected workflow, but organizations still need policies, identity controls, software maintenance, and employee training. Hardware branding alone cannot secure a location-aware application.

Competitive Implications​

Samsung has spent years trying to establish the Galaxy Z family as the reference point for foldable phones. Competitors have challenged that position with thinner designs, different aspect ratios, larger batteries, strong camera systems, and aggressive pricing.
The Spider-Man collaboration provides an advantage that cannot be measured solely through specifications. Samsung can place its foldables inside one of the world’s most recognizable entertainment franchises while connecting the appearance to a global product launch.

Brand reach becomes a defensive asset​

Competitors may equal or surpass individual Galaxy features, but they cannot easily replicate Samsung’s distribution, carrier relationships, marketing budget, Windows integration, wearable ecosystem, and access to large entertainment partnerships.
That scale helps Samsung defend the category even when it does not lead every specification. Consumers often purchase ecosystems and familiar brands, not isolated component advantages.
The campaign strengthens several associations at once:
  • Galaxy Fold represents large-screen mobile productivity.
  • Galaxy Flip represents compact portability.
  • Galaxy Watch represents immediate, wearable information.
  • Samsung represents the company capable of connecting all three.
  • Spider-Man supplies the emotional and cultural context.
This is ecosystem marketing disguised as a short superhero story.

Rivals will compete on credibility​

Other manufacturers can respond by emphasizing engineering, photography, battery life, pricing, or alternative form factors. They can also pursue their own entertainment partnerships, although excessive product placement can quickly become artificial.
The more effective competitive response would be to demonstrate use cases as clearly as Samsung does here. Foldables need visible reasons to exist, and every manufacturer must answer the same question: What becomes meaningfully easier when the phone opens?

Strengths and Opportunities​

Samsung’s expanded Sony Pictures collaboration has several clear advantages beyond immediate publicity.

The strongest elements​

  • The product serves the story. Ned’s tracking role gives the Galaxy Z Fold a credible reason to appear on screen.
  • The campaign spans multiple stages. Samsung can maintain attention across the tracker launch, cinematic spot, Unpacked event, and theatrical release.
  • The hardware roles are distinct. Fold, Flip, and Watch each represent a different part of the connected experience.
  • The creative concept addresses a known concern. Spider-Man’s physically demanding life gives Samsung a memorable framework for discussing durability.
  • The partnership can reach non-technical audiences. Fans may encounter foldables through entertainment even if they do not follow smartphone launches.
  • Windows compatibility broadens the ecosystem story. Galaxy devices can extend into PC workflows rather than operating only within Samsung’s mobile environment.
  • Batalon offers continuity. His character, campaign appearances, and ambassador role connect the fictional and commercial components.
  • Interactive content may sustain engagement. Spidey Tracker can evolve over time instead of disappearing after a single video release.
The largest opportunity is to turn curiosity about fictional technology into understanding of real multitasking. If viewers can immediately see why the larger display helps Ned, Samsung has already solved one of the category’s most persistent communication problems.

Risks and Concerns​

The same campaign carries reputational and practical risks, especially if the coming hardware does not support the scale of Samsung’s claims.

Where the strategy could fail​

  • The promotion could overshadow the products. Viewers may remember Spider-Man and overlook which Galaxy features were demonstrated.
  • Durability imagery could create unrealistic assumptions. A foldable phone remains a complex consumer electronic device, not superhero equipment.
  • The Unpacked reveal may feel incremental. Heavy teasing raises the cost of delivering only modest annual improvements.
  • Product placement could distract from the film. Audiences react negatively when devices receive unnatural attention inside a story.
  • Interactive tracking themes carry privacy sensitivities. Even fictional location systems can invite discussion about surveillance and consent.
  • Regional promotions may confuse buyers. Reservation vouchers, credits, prizes, dates, and eligibility vary significantly by country.
  • Premium pricing remains a barrier. Entertainment visibility cannot eliminate the economic gap between foldables and mainstream phones.
  • Cross-device promises may vary in practice. Phone Link and other continuity features depend on supported hardware, software, permissions, and network conditions.
  • Celebrity enthusiasm is not independent evidence. Buyers still need reviews, repair data, and long-term testing.
Samsung must therefore keep a clear boundary between storytelling and technical assurance. The campaign can introduce the idea, but specifications, warranty coverage, independent testing, and real customer experience must substantiate it.

What to Watch Next​

The immediate focus is Galaxy Unpacked on Wednesday, July 22, 2026. Samsung has confirmed that the event will showcase new additions to its Galaxy portfolio, with foldable form factors and more adaptive AI experiences at the center of its messaging.
The Spider-Man storyline is expected to continue during the event, making it worth watching not only for product announcements but also for the way Samsung translates the campaign’s fictional devices into commercial features.

Five questions for Unpacked​

  1. What is the “new shape”? Samsung must clarify whether the phrase refers to refined Fold and Flip models, an additional foldable category, or a more experimental design.
  2. How much has durability improved? Buyers need measurable advances in the hinge, flexible display, water resistance, dust protection, frame, and repair process.
  3. What does AI do on a foldable specifically? Features should use the larger display or changing posture rather than duplicate functions available on ordinary phones.
  4. How will Galaxy Watch participate? The campaign presents the wearable as part of a coordinated tracking system, creating expectations for tighter continuity and contextual alerts.
  5. How well will the new devices work with Windows? Support for Link to Windows, Phone Link, file movement, app access, and PC continuity remains important to Samsung’s productivity positioning.

July 31 is the second major test​

The theatrical release of Spider-Man: Brand New Day on July 31 will reveal whether the devices are integrated as naturally into the finished film as they are into Samsung’s promotional narrative. A brief but logical role could strengthen the campaign; prolonged or conspicuous shots could make the partnership feel transactional.
Viewers will also be able to compare the film’s Spidey Tracker with the real interactive experience. That relationship between fictional interface and public campaign may determine whether the project is remembered as an inventive extension of the movie or simply an elaborate advertisement.

Looking Ahead​

Samsung’s Spider-Man collaboration illustrates where premium smartphone marketing is heading. Hardware launches increasingly need recognizable stories, ongoing participation, and ecosystem demonstrations because raw performance improvements alone no longer guarantee public attention.
Foldables especially benefit from this approach. Their advantages are visual and contextual: people understand them more readily when they see a large screen solving a problem than when they read measurements on a specification sheet.

The standard Samsung now has to meet​

Samsung has created a compelling premise in which a Galaxy Fold becomes a mobile command center, a Flip becomes a compact superhero companion, and a Watch delivers information at a glance. The next step is proving that ordinary users can receive similarly coherent benefits in work, travel, communication, entertainment, and Windows-connected productivity.
That proof will require more than celebrity appearances. It will require durable hardware, mature software, understandable multitasking, dependable PC integration, long support periods, and repair economics appropriate for expensive devices.
The campaign also creates a useful challenge for the wider industry. Manufacturers should stop presenting foldables merely as phones with flexible screens and start showing the workflows that justify their additional cost and complexity.
Samsung has successfully made its next Galaxy chapter part of a much larger cultural event, connecting a cinematic spot, an interactive tracker, Jacob Batalon, Galaxy Unpacked, and one of 2026’s most anticipated theatrical releases. If the hardware unveiled on July 22 is as thoughtfully integrated as the marketing around it, the company may do more than sell another generation of foldables—it may help move the entire category closer to the mainstream.

References​

  1. Primary source: Samsung Global Newsroom
    Published: 2026-07-21T00:00:00+00:00
    news.samsung.com

    Samsung Expands Sony Pictures’ ‘Spider-Man™: Brand New Day’ Collaboration With New Cinematic Spot Starring Jacob Batalon – Samsung Newsroom Malaysia

    Samsung Electronics is premiering the next chapter of its recently announced collaboration with Sony Pictures’ “Spider-Man: Brand New Day.” The film is set to
    news.samsung.com news.samsung.com
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