Samsung Vision AI Companion: The Open-Agency Multi-Agent AI Hub for Screens

Samsung’s IFA announcement in Berlin marks a decisive step toward an “open agent” vision for consumer AI: the company is bringing multiple third‑party AI agents — Google’s Gemini, Microsoft’s Copilot, and Perplexity — onto its displays and broader device family through its new Vision AI Companion, while accelerating Galaxy AI coverage across hundreds of millions of phones and tablets.

Background​

Samsung’s Vision AI Companion is the centerpiece of its IFA 2025 showcase, presented as an evolution of Bixby and Samsung’s existing AI toolkit into a multimodal, multi‑agent platform for TVs, smart monitors, and other displays. The experience is described as conversational and visual first: press the AI button on the remote and the Companion can answer questions about what’s on screen, make recommendations, translate dialogue in real time, and surface related images or videos. Samsung frames Vision AI Companion as an aggregator that allows different AI agents to be invoked as part of a single, coherent experience. Alongside the Vision AI announcement Samsung reiterated its Galaxy AI growth trajectory: Galaxy AI was made available to over 200 million devices in 2024 and Samsung has committed to expand that reach to over 400 million devices by the end of 2025. Those figures and the strategic partnerships underpinning the company’s “AI Home” vision were also featured across Samsung’s regional Newsroom posts and broader press coverage. (afp.com)

What Samsung announced at IFA 2025​

Vision AI Companion: a multi‑agent hub for displays​

Vision AI Companion is being shipped as a software update for eligible Samsung TVs and smart monitors. The feature set listed by Samsung includes:

• Conversational Q&A with contextual follow‑ups and screen‑aware answers.
• Visual intelligence for identifying on‑screen objects (actors, artwork, places).
• Live Translate for real‑time, on‑screen translations.
• Adaptive audiovisual optimizations such as AI Picture, AI Upscaling Pro, and Active Voice Amplifier Pro.
• Integration points for third‑party AI agents, notably Microsoft Copilot and Perplexity, which Samsung says will be available as standalone agent apps on TVs and smart monitors.

Samsung says the Vision AI Companion rollout will begin via a late‑September software update in South Korea, North America, and selected European markets, with wider availability following in subsequent months. The company also emphasized a seven‑year software upgrade commitment for supported models via its One UI Tizen platform.

Microsoft Copilot on Samsung displays​

Samsung confirmed that Microsoft Copilot will be integrated into its 2025 lineup of AI‑powered TVs and Smart Monitors, accessible through the Tizen OS home, Daily+, and Click to Search. Copilot’s TV incarnation is pitched toward entertainment discovery, contextual information about onscreen content, and light productivity and learning tasks — all via voice or the remote. Microsoft framed the move as bringing Copilot’s conversational AI to the living room and larger screens. Independent coverage from multiple outlets confirms Copilot will appear as a native, on‑screen assistant on a broad range of models in Samsung’s 2025 catalogue. (tomsguide.com)

Perplexity as an agent and potential mobile partner​

Samsung announced Perplexity as one of the standalone AI agents available to Vision AI Companion users, positioning it as a source for internet‑sourced answers and summarized knowledge. Separately, multiple reports earlier in 2025 indicated Samsung has been in advanced talks to invest in Perplexity and to preload Perplexity’s assistant and search capabilities onto upcoming Galaxy phones and into Bixby and Samsung Internet. Those investment and preload reports have not been confirmed by Samsung publicly, but Perplexity itself has published offers linking Perplexity Pro promotions to Galaxy owners, signalling an active commercial relationship. The possibility of a deeper Perplexity‑Samsung tie — including investment — has been widely reported but remains unverified by either party at the time of the Vision AI announcement. (scmp.com, samsungmobilepress.com, sammobile.com, tomsguide.com, scmp.com, scmp.com, sammobile.com, news.samsung.com, news.samsung.com, Samsung partners with Google, Microsoft, and Perplexity for AI agents