Small and Midsize Firms Speed Operations With Windows 7 Professional


Cooler King
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GameWear Inc. is one of many small and midsize businesses already realizing cost savings and productivity improvements with Windows 7.
REDMOND, Wash. â€â€￾ Dec. 18, 2009 â€â€￾ Walk into Frank Cerullo’s office, a stone’s throw from the Hudson River in Hoboken, N.J., and you might think you’ve encountered the ultimate sports fanatic. Logos of every major league team adorn the walls of GameWear Inc., Cerullo’s booming business. The company sells team-branded bracelets, necklaces, key chains, and MP3-player, cell-phone and smartphone cases that are made from the same leathers and stitching used to make baseballs, basketballs and footballs.
But, like a lot of burgeoning businesses, GameWear has experienced its share of growing pains, including some of the IT variety. For example, the company has more than 4,000 stock-keeping units (known as SKUs), and associated with each are at least four types of product images. “We have 10 different varieties of bracelets just for the Phillies,â€Â￾ says Cerullo. “When a retailer calls asking for a photo they can put in their catalog, we have to quickly locate the right photo and graphics.â€Â￾

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