It's probably more a matter of personal taste, since they both use displays made by the same company as I mentioned before.  Think of it like buying TVs.  You go into a large electronics store such as Best Buy or Walmart and there are 100 TVs on the wall all playing the same DVD movie or TV channel--how do you pick?  If you haven't read the Consumer Reports reviews, you only are going to go by visual comparison.  That's pretty much how I picked my TVs.  I don't see many Samsung monitors here where I live, as it's a mountain resort town and pretty low-tech.  I've had much more experience with Dell monitors, and I have like 8 or 9 of them.  I would suggest that you go visit a retail electronics or computer store (the bigger the store the...