Microsoft's recent disclosure that Windows is now active on "over a billion devices" marks a significant decline from the 1.4 billion devices reported in 2022. This reduction of approximately 400 million users over three years raises critical questions about the platform's current trajectory and user retention.
Market Share Dynamics
As of May 2025, Windows 10 maintains a 53.2% share of the desktop Windows market, while Windows 11 has grown to 43.23%. Despite this growth, the overall Windows user base has contracted, suggesting that the increase in Windows 11 adoption is not fully compensating for the decline in Windows 10 users.
Factors Contributing to User Decline
Several elements contribute to this downward trend:
- End of Support for Windows 10: With support ending on October 14, 2025, many users face the decision to upgrade or replace their devices. Approximately 750 million users still operate on Windows 10, representing 54% of the market. The impending end of support may prompt users to abandon Windows altogether.
- Hardware Compatibility Issues: Windows 11's stringent hardware requirements exclude many older systems. While unofficial installations are possible, they may not receive future updates, deterring users from upgrading.
- Shift to Alternative Platforms: The rise of smartphones and tablets has reduced the necessity for traditional PCs. Additionally, macOS and ChromeOS have become viable alternatives, attracting users seeking different experiences.
- User Experience Concerns: Windows 11 has faced criticism for incomplete features and user interface issues, such as a broken dark mode. Users have also expressed dissatisfaction with mandatory online accounts during setup and the proliferation of ads within the operating system.
In response to these challenges, Microsoft has introduced Copilot+ PCs, aiming to rejuvenate the market with AI-powered features. However, these devices have yet to gain significant traction. Additionally, Microsoft is encouraging users to upgrade to Windows 11 by highlighting its enhanced security and performance benefits.
Despite these efforts, the decline in the overall Windows user base indicates that more comprehensive strategies may be necessary to retain and attract users. Addressing hardware compatibility issues, improving user experience, and offering compelling features could be pivotal in reversing this trend.
In conclusion, while Windows 11 is gaining market share, the significant drop in the total number of Windows users underscores the need for Microsoft to reassess its approach to user engagement and platform development.
Source: Windows Central Microsoft quietly implies Windows has LOST millions of users since Windows 11 debut — are people really abandoning ship?