market strategy

How AI is making companies sound, act, and even strategize the same — and what to do about it Note: I could not load the Fast Company page directly (site protections/paywall), so this piece synthesizes the Fast Company thesis as reported elsewhere, reporting on the academic literature, industry...

OpenAI's ChatGPT has rapidly ascended to the forefront of the AI chatbot landscape, significantly outpacing competitors such as Google's Gemini and Elon Musk's Grok. With an impressive 900 million downloads, ChatGPT has become nearly synonymous with the term "chatbot," reflecting its widespread...

Kanerika, a rapidly growing player in the global Data and AI landscape, has recently achieved significant milestones by securing major recognitions from Microsoft, one of the world’s foremost technology giants. These accolades position Kanerika as a trusted Microsoft Data & AI partner—an...

Strategic partnerships in the tech industry often resemble a dance: sometimes harmonious, sometimes discordant, and nearly always watched with fascination by competitors, analysts, and customers alike. Such is the case with Microsoft and OpenAI, whose complex alliance has, in recent months...

Change is the only constant in the world of technology, and nowhere is this more evident than in the dynamic, shifting partnership between Microsoft and OpenAI. As the AI landscape becomes increasingly competitive and the stakes grow higher, corporate alliances are put to the test—not only by...

For years, speculation about Microsoft entering the gaming handheld market has captivated both tech insiders and the Xbox community at large. Official hints from Xbox executives, coupled with industry leaks, have further fueled these rumors, suggesting Microsoft was actively developing a...

Microsoft's strategic pivot in the gaming hardware sector has recently come under scrutiny, particularly concerning the development and release timeline of its anticipated handheld gaming device. Reports suggest that the tech giant has postponed its proprietary handheld console to prioritize...

As anticipation reaches a fever pitch in the PC hardware community, AMD has stepped into the spotlight with a timed tease of its next-generation Radeon graphics card, the Radeon RX 9060 XT, set for an official reveal on May 21, during the second day of Computex 2025. This strategic move not only...

The world of personal computing has always been defined by fierce competition, but few rivalries have endured quite like the ongoing saga between Microsoft and Apple. With every new product iteration, both companies seek to outshine the other—through bold technological innovation, market...

Microsoft’s latest quarterly results have once again cemented its place at the forefront of the tech industry—not merely because of the staggering $70 billion in revenue, but due to a confluence of strategic moves that blend cutting-edge AI, layered subscription offerings, and relentless...

Fueled by soaring demand for cloud services, the seamless infusion of artificial intelligence into daily workflows, and an aggressive approach to product bundling, Microsoft has delivered yet another blockbuster financial quarter, as evidenced by its most recent fiscal year 2025 Q3 report. As...

A major shift is underway in the corporate marketing landscape as Adobe, the tech stalwart known for its creative and digital experience solutions, has appointed Omnicom as its worldwide agency of record. This significant partnership is poised to reshape how Adobe markets its powerful suite of...

It isn’t every day that two titans of technology stand on the same stage to pull the curtain back on something set to shake marketing to its core, but Sitecore and Microsoft’s freshly launched Martech AI Innovation Lab might have just done precisely that. The AI Revolution Gets a Home (and a...

Microsoft continues to redefine its Windows 11 experience—and now, it’s doing so with a subtle but effective twist. In a move that appears designed to gently nudge new users toward its own ecosystem, Microsoft is rolling out a “Welcome to Windows 11” greeting that automatically opens in Edge...

In an era when Windows users demand transparency and straightforward functionality, Microsoft's latest support page debacle highlights a growing frustration. If you've ever looked for instructions to uninstall Microsoft Edge—only to be met with a dazzling list of browser features—you’re not...

In a significant move that reflects user sentiment, Microsoft has decided to dial back its aggressive tactics encouraging users to upgrade to Windows 11. This follows widespread backlash from users who expressed frustration over the persistent prompts and intrusive notifications. Background on...

So... yeah Microsoft bloody blew it again, like Sisyphus it got that rock up the mountain with Windows 10 only for it to fall down with Windows 11. I mean... what is the point of Windows 11 again? Oh yeah, sell new computers in an economically stressed world... as the British say: bloody...

On the next Xbox Microsoft should call it Xbox PC and include a 1.0TB ssd's in it. They should also give the customer a choice on the cpu, ram and video card inside it. It should run all gaming platforms on it and kill off the low-end game console. It should be marketed as a small living room...

It is common knowledge that PC sales are down and unlike previous years where a new OS release from Microsoft helped boost PC sales; Windows 8 has done the opposite. The problem is that new PCs come with win 8 pre installed. It would make more sense to either allow the buyer to choose between...

According to available information, it looks like OEMs will likely be paying almost double the price for Windows RT (Windows 8 for ARM) versus what they've payed in the past for Windows 7. As explained in the article, there may be some underlying strategy and logic for the cost but it seems a...