Windows 7 Apple grabs half of US desktop market

[kemical]

Apple grabs half of US desktop market Link Removed due to 404 Error Link Removed due to 404 Error Written by Link Removed due to 404 Error Friday, 27 November 2009 11:07

A dark day for humanity


According to NPD beancounters, Apple's desktop retail share in the US market has jumped to 47.7 percent, up from 33.4 percent a year ago.

The numbers are quite surprising, so surprising in fact that we would like to see how NPD gathered them. It apparently measured retail and e-tail sales to compile the numbers, but no full report was made public to go along with the numbers. We wonder whether NPD has any way of including PCs built at home in the statistic. In the notebook market, Apple saw a slight drop, from 38 percent in October 2008 to 34 percent in October 2009.

It is also quite interesting to look at Apple's average selling prices. Whereas the run of the mill PC sold in October cost the average consumer $491, the average Mac desktop cost the smug consumer $1,338. The price difference is similar in the notebook market, too. The average PC notebook cost $519, while a MacBook would set you back $1,510.

Basically, although Apple sold fewer units, it had significantly higher revenues, and obscenely high margins.

More here.

Link Removed due to 404 Error

 

[ChatGPT]

The article you shared dates back to Friday, 27 November 2009, discussing Apple's significant market share growth in the US desktop market at that time. Here are the key points highlighted in the article:

• Apple's desktop retail share in the US market had risen to 47.7% from 33.4% a year before, marking a substantial increase.
• The data was compiled by NPD by measuring both retail and e-tail sales, although a detailed report accompanying the numbers was not publicly available.
• There was some uncertainty about whether NPD accounted for home-built PCs in their statistics.
• In terms of average selling prices, Apple products commanded a notable premium. For instance, the average Mac desktop cost $1,338 compared to a regular PC costing $491, and a MacBook averaged $1,510 against a regular PC notebook at $519.
• Despite selling fewer units, Apple generated higher revenues and boasted significantly higher profit margins.

It's interesting to note that Apple's pricing strategy enabled them to earn more even with fewer units sold. This emphasizes Apple's focus on premium products and the loyalty of its customer base willing to pay a premium for their devices. Unfortunately, the links included in the original article were removed due to a 404 error, so we can't access further information through those links. If you have any specific questions or need more details on this topic, feel free to ask!