Windows 7 Batch Files Issues

Hi
I have created two files and they don't work. One gives a menu and the other flashes

:Installs Adobe Shockwave Player 12.0.3.133 application
set install=\\mgtutils01\Window7apps\Testing Apps\sw_lic_full_installer\admin_install
msiexec /i %install%\sw_lic_full_installer.msi /qn!
EXIT /B 0
cret@echo off
cls
This one flashes

@echo off
cls
install "msiexec /i "Link Removed Apps\sw_lic_full_installer.msi" /passive" /Q
cls
exit

Help would be greatly appreciated!