When new builds have problems, I always recommend pulling the motherboard to make sure there are no extra standoffs underneath. Note that cases are designed to support 1000s of motherboards. The ATX Form Factor standard only says where motherboard mounting holes can be, not where they will be. Therefore it is common for cases to have several more mounting holes than the motherboard and a common mistake (among new builders and experienced too) is to put an extra standoff or two in the case, which then shorts out the board when it is powered up. The typical symptom is immediate problems and not 10 minutes after boot, but as matter heats up, it expands and so this delay during the expansion period may explain the delay of the symptoms.
Do make sure you have connected all the necessary power connections and that they are tight. Most motherboards take at least two. Many graphics cards require additional connections.
You may have bad or incompatible RAM. Try running with just one stick at a time.
Is your PSU adequate for the demands? What are your hardware specs?
What do you mean by "boom"?