Perhaps a little late to the table but in my travels around the net I came across this:
It would seem there was an answer all along to the troublesome Update fiasco we've been seeing with the new Windows Update:
Full instructions and download is available here:
https://support.microsoft.com/en-us/kb/3073930
To prevent the driver or update from being reinstalled, a troubleshooter is available that provides a user interface for hiding and showing Windows Updates and drivers for Windows 10 Insider Preview. You can obtain and run the "Show or hide updates" troubleshooter by downloading it from the Microsoft Download Center.
Opening wushowhide.diagcab will launch the troubleshooter. Then click Next to proceed and follow the instructions provided by the troubleshooter to hide the problematic driver or update.
https://support.microsoft.com/en-us/kb/3073930