Now I am going to play the devil here......
As MS were so relentless in their pursuit of OS dominance (and I am not really saying they were not/are not) ,, and Apple really would have tried harder and gotten away from there elitist mentality (which they still have a lot of) and Linux (well back then, linux really wasn't an option in the Age of the birth of the GUI. But OS/2 was, and could have been.
To be quite honest,,, if someone in Xerox had realized what they were sitting on and protected themselves better,, everyone would be bitching about the Xerox OS (hmmmm macOSX and X-OS? , interesting) and it's problems and failures and pricing.
If it weren't Microsoft,,, it would be someone else. So, get over it, get used to it, pay the price or move on.
beta was better,, vhs won,,
HD-DVD was (some say) better ,, Blu-Ray won
MS won. end of story.