But with a DVD, simply dropping it on the floor could scratch it up beyond use. I think selling it in flash drives is a good idea (that's all I use to install builds of Win7 now anyway) except i think MS would lose a lot of money because they're giving you a free flash drive. You could buy Win7 on the flash drive, then copy the contents of the drive somewhere else, format it, and there you have it: a ~4GB flash drive and Windows 7 for the price of just Windows 7.