Redington Gulf's Reboot 2025: Smooth Transition to Windows 11 Ahead of End of Support

Redington Gulf Launches Reboot 2025 Initiative to Accelerate Windows 10 End-of-Support Transition​

Doha – In a major push to bolster digital resilience, leading IT distributor Redington Gulf has unveiled its Reboot 2025 initiative, a collaborative effort aimed at uniting the PC ecosystem across the Middle East, Africa, and beyond. As Windows 10’s end of support looms on October 14, 2025, businesses relying on older systems face increasing security vulnerabilities and performance issues. This initiative is designed to help organizations seamlessly transition to Windows 11 Pro—and leverage its AI-powered features—to ensure ongoing productivity and robust security.

A Timely Response to an Impending Deadline​

With the impending discontinuation of Windows 10 updates, companies must act quickly to avoid risks associated with outdated software:

• Security Risks: Outdated operating systems no longer receive critical security patches, making them vulnerable to cyber threats.
• Diminished Performance: Older PCs often lack the performance optimizations of newer devices and may struggle with modern workloads.
• Operational Disruption: Without updates, business systems may eventually fail to support new applications and process enhancements.

Redington Gulf is taking this challenge head-on with Reboot 2025, aiming to raise awareness among its extensive channel ecosystem and guide customers towards upgrading to Windows 11 Pro with confidence.

Strategic Collaboration Across the Ecosystem​

Reboot 2025 is more than just an awareness campaign. It is a strategic alliance that brings together key industry players:

• Microsoft, Redington, OEMs, and Intel:
  As Ronan Symth, Device Partner GTM Director, CEMA, Microsoft, explains, “Reboot 2025 will unite Redington, OEMs, Intel, Microsoft, and partners to expedite the Windows 10 End of Support refresh before October 14, 2025. This initiative will help customers understand the risks of missing this deadline, highlight Windows 11's productivity and security innovations, and guide them in selecting the right devices, including AI PC and Copilot+ options.”
• Driving the Benefits of Modern Technologies:
  With AI-driven capabilities embedded in Windows 11 Pro—such as Microsoft Copilot to streamline workflows, automate routine tasks, and enhance overall productivity—the initiative positions itself as a catalyst for digital transformation within the region.

Jeetendra Berry, President – End Point Solutions Group MEA at Redington Gulf, further emphasized the distributor's commitment:

“As the largest PC distributor in the region, Redington has taken responsibility for helping the channel ecosystem understand the implications of Windows 10 end of support for businesses. Additionally, partners need to advocate the benefits of AI PCs and the positive impact AI PCs will have on businesses across the region.”

Frangiskos Lambrinos, Device Partner Sales Lead, MEA, Microsoft, added:

“At Microsoft, we are committed to collaborating with Redington and partners across the region to ensure that businesses are fully prepared for the future, with the right tools to drive success and innovation.”

Empowering a Smooth Transition with Windows 11 Pro​

The Reboot 2025 initiative is set to tackle common challenges that businesses face during system upgrades, providing essential support in areas such as:

• Guidance for Device Selection: Tips on choosing the right hardware options, including advanced AI PCs and the new Copilot+ enabled devices.
• Highlighting Productivity and Security Innovations: Emphasizing the benefits of Windows 11 Pro, such as enhanced data security, seamless cloud integration, and AI-powered features that drive operational efficiency.
• Channel Ecosystem Enablement: Empowering partners with training, resources, and sales support to help customers navigate the upgrade process before the deadline.

Looking to the Future​

With digital threats evolving and technology demands rapidly increasing, staying current with software is not merely an IT upgrade—it’s a vital business strategy. As Microsoft continues to invest in innovative solutions and Redington Gulf leads the charge in the MEA region, businesses can look forward to a smoother, more secure, and highly productive operating environment under Windows 11 Pro.
The upcoming Reboot 2025 initiative represents a significant milestone in ensuring that the region’s enterprises are not only protected against emerging threats but are also equipped to harness the full potential of modern technology in driving growth and innovation.
Stay tuned for more updates on Reboot 2025 and be sure to prepare your organization for the critical Windows 10 End of Support deadline this October.
Source: The Peninsula

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Source: The Peninsula Redington Gulf launches Reboot 2025 initiative