Hi and welcome to the forums,
There is no way to elevate an application from the command-line in Windows Vista out of the box. You may want to check out this, however, as it may be useful. I am not sure if you could include it on your CD-ROM to make this work. It may be better to create an installer using InstallShield or Windows Installer where you can properly control the elevation.
Utility Spotlight: Script Elevation PowerToys for Windows Vista
Please let me know if this helps you.