Microsoft's ambitious integration of its AI assistant, Copilot, into the Windows ecosystem has not yielded the widespread adoption the company anticipated. Despite embedding Copilot directly into Windows and introducing a dedicated keyboard key, user engagement remains modest. Reports indicate that Copilot has approximately 20 million weekly active users, a figure that pales in comparison to ChatGPT's 400 million weekly users as of February 2025. (reuters.com)
This disparity is particularly striking given Windows' extensive user base of 1.5 billion. The low adoption rate suggests that only a small fraction of Windows users are utilizing Copilot. In contrast, ChatGPT's rapid growth underscores its widespread appeal and effectiveness. The platform reached 100 million users within just two months of its launch and continues to expand its user base significantly. (demandsage.com)
Several factors may contribute to Copilot's underwhelming performance. User feedback indicates a preference for ChatGPT over Copilot, with some users resorting to Microsoft's AI assistant only when alternatives are unavailable. Additionally, Microsoft's decision to allow users to reassign the Copilot key back to the traditional Menu key suggests a recognition of user dissatisfaction.
The challenges faced by Copilot highlight the complexities of integrating AI tools into established platforms. While Microsoft's efforts to embed AI into its products demonstrate a commitment to innovation, the current adoption rates suggest a need for reassessment. Enhancing Copilot's functionality, improving user experience, and addressing specific user needs may be essential steps toward increasing its appeal and adoption.
In the rapidly evolving AI landscape, user engagement and satisfaction are critical. Microsoft's experience with Copilot serves as a reminder that even with substantial resources and integration capabilities, success is not guaranteed without aligning product offerings with user expectations and preferences.
Source: Fudzilla.com Microsoft’s copilot is unpopular
