You said your using O&O Disk Image.. I'd suggest burning the image again but use a different burning program this time.. it's possible your ISO is corrupt.. which could have happened from a bad burn or it could have been corrupt from the start..
Nero works very well for this task.. as well as a few other free alternatives... I'd give that a try and then see if it still gives you a BSOD... Also, are you trying to install the 32 bit version or the 64 bit version?
Also, some people have also reported BSOD when they had peripheral devices plugged in during the setup.. if you have any plugged in perhaps removing them before your attempt the setup would help.. Things like flash drives, webcams,, etc...