Yes it's true... If you want Windows 8 but don't want the default Start screen then StarDock has created one for you to purchase. How well this will do against the free variants remains to be seen.
Start8 includes:
Windows 7-style Start menu with Windows 8 enhancements
Search for Windows 8-style (Modern UI) apps
Pin desktop and Metro apps
Boot directly to the Windows 8 desktop
Windows 8 Start screen accessible from the Start menu
The information was posted for users to have at least a choice.
Personally I don't use any third party software and prefer Windows 8 as it comes. I can get around just as quick as any of the former types of start menu but it's what people are used to I suppose...
Well, this was the first one I saw, so I bought it and do not regret it. Since I do not have a touch screen this software makes it easy to get where I want to go.