Yes it's true... If you want Windows 8 but don't want the default Start screen then StarDock has created one for you to purchase. How well this will do against the free variants remains to be seen.
Start8 includes:
You can try the app for free for 30days and can be found here:
Start8 for Windows® 8 - Bringing back the Windows Start menu
Start8 includes:
Windows 7-style Start menu with Windows 8 enhancements
Search for Windows 8-style (Modern UI) apps
Pin desktop and Metro apps
Boot directly to the Windows 8 desktop
Windows 8 Start screen accessible from the Start menu
You can try the app for free for 30days and can be found here:
Start8 for Windows® 8 - Bringing back the Windows Start menu