Some utilities, like the one you used will format the drive as NTFS. If you have a UEFI install, it will not boot to that version because it needs FAT32.
Folks seem to like Rufus, as Bassfisher recommends, but I just use the simple way to make a bootable Flash Drive... Diskpart..
With the Windows 8 DVD, you have to be very fast and hit a key when requested, or it will bypass the DVD.