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Microsoft’s ongoing campaign to transition its massive user base from Windows 10 to Windows 11 has exposed deep rifts within its community, with conversations about “Windows 12” bubbling up across forums, social media, and tech media. Three years into the Windows 11 era, the sentiment among PC enthusiasts and IT professionals is clear: there’s widespread reluctance to abandon Windows 10, despite the official end-of-support date looming in October 2025. The stakes for both users and Microsoft couldn’t be higher. While rumors swirl about what’s next—potentially a Windows 12—the company’s immediate challenge remains convincing a skeptical crowd that Windows 11 is a worthy successor, even as questions about the future dominate online discussions.

Multiple Windows devices display the Windows 10 interface with holographic Windows logos floating above.
Gauging Windows 11’s Uptake: A Mixed Scorecard​

Market share data as of May 2025 reveals that Windows 11 holds approximately 43.72% of the desktop OS market, trailing behind Windows 10, which still commands 52.94% despite its impending sunset. These figures are corroborated by multiple analytics firms, offering a rare consensus in market intelligence that underscores the scale of migration yet to occur. While Windows 11’s adoption has increased notably as Windows 10’s death knell draws nearer, Microsoft’s campaign still faces significant inertia, fueled by users’ dissatisfaction with system requirements, user interface redesigns, and other perceived missteps.

Why Does Windows 10 Still Dominate?​

The answer largely boils down to trust, familiarity, and hardware compatibility. Windows 10, announced as the “last version of Windows,” cultivated a sense of stability. Its hardware requirements were flexible, enabling it to run on a vast spectrum of PCs, from enterprise workstations to consumer laptops years past their prime. In contrast, Windows 11 introduced rigorous requirements—namely, TPM 2.0, Secure Boot, and newer Intel, AMD, or ARM CPUs—that instantly excluded millions of devices from eligibility. For businesses running fleets of older hardware or for individuals unwilling or unable to upgrade, Windows 10 remains the practical choice.
Additionally, interface changes in Windows 11, while praised by some for their modernism, have left others cold. The taskbar’s limited customizability, forced grouping of icons, and changing right-click menus have ignited recurring debates on forums like WindowsForum.com. Many users perceive a lack of compelling, must-have features justifying the leap—especially when the price is new hardware.

The Uncomfortable End: Windows 10’s Official Demise Looms​

October 14, 2025, is a date etched in the minds of millions: that’s when Microsoft officially pulls the plug on Windows 10 support. Unless a late-stage extension or change in policy occurs, security updates and bug fixes will cease. For comparison, Windows 7’s end-of-life moment drove a similar migration surge, but Windows 10’s footprint is even larger, and so is the resistance.

The Cost of Staying Put​

For organizations and consumers alike, the prospect of remaining on an unsupported Windows version is fraught with risk. Cybersecurity experts repeatedly warn that unpatched operating systems quickly become prime targets for malicious actors. Indeed, high-profile ransomware attacks—such as WannaCry, which exploited systems after Microsoft ended support for older OS versions—demonstrate the seriousness of ignoring support timelines.
Microsoft is unlikely to backtrack on the end-of-life deadline. The company continues rolling out aggressive “nudge” tactics: full-screen pop-up prompts, reminders, and detailed guides on why users should choose Windows 11. This escalation is a clear signal that, for most users, the window (no pun intended) for safe inaction is closing rapidly.

Chatter About Windows 12: Facts, Speculation, and Wishful Thinking​

While the Windows 10-to-11 transition remains headline news, an equally vibrant—if not more speculative—debate simmers: Will there be a Windows 12? And if so, when?

Official Silence Breeds Speculation​

Microsoft’s official stance is noticeably coy. Despite mounting questions at press briefings and on social media, company representatives have consistently sidestepped confirming or denying concrete plans for a Windows 12 release. In a moment that became viral among tech circles, the official Windows account on X (formerly Twitter) joked:
“it’s always ‘when is Windows 12 coming’ and never ‘how are you doing person who runs the Windows account’” (May 9, 2025).
This lighthearted response, while not offering substantive detail, highlights the fever pitch of community curiosity—and perhaps a bit of fatigue from Microsoft staff facing a relentless line of inquiry.

Industry Watchers Parse the Clues​

Despite official reticence, there are clues suggesting something is brewing. Earlier in 2025, a Windows 11 build update revealed hints about feature development—focused on gaming improvements, new emoji, and lock screen customization—but nothing explicitly labeled as a leap towards Windows 12. Well-placed rumors within the supply chain, and reports from leakers known for their track records on prior Windows launches, claim that the next major version may harness AI more deeply, streamline system operations, and address long-standing user gripes. However, these reports remain unconfirmed and must be viewed through a lens of caution.

Microsoft’s Vision: Copilot+ PCs and AI Integration​

One very real direction Microsoft is pursuing—whether in Windows 11 or a future version—is the deep integration of AI. The company has made tremendous strides with its in-house Copilot assistant, which is now a central feature in both Windows and Microsoft 365.

The Marketing Push: Copilot+ PCs​

In recent months, Microsoft paired its push for Windows 11 with a promotional blitz for Copilot+ PCs. These devices, built and marketed in partnership with leading OEMs, promise a Windows 11 experience “better than Apple’s MacBook Air M4” and up to “5x faster than 5-year-old Windows 10 devices.” Such claims are supported by hardware benchmarks showcasing improved battery life, rapid AI-assisted features (such as intelligent search and content summarization), and performance tuned specifically to leverage Windows 11’s architectural optimizations.
This campaign is more than marketing fluff; it defines Microsoft’s blueprint for personal computing in the AI era. The goal: to convince fence-sitters that Windows 11 isn’t just a prettier interface, but a platform for the future—one that can outperform both legacy Windows machines and Apple’s flagships.

What Are Copilot+ PCs?​

Copilot+ PCs refer to devices equipped with NPUs (Neural Processing Units), specialized chips designed for efficiently running AI workloads locally. Early reviews indicate that Copilot+ features—ranging from live translation and enhanced voice interaction to context-aware recommendations—are fast, energy efficient, and privacy friendly, since data doesn't leave the device for processing. While these capabilities are currently exclusive to higher-end hardware, Microsoft aims to broaden support in successive waves.

User Concerns: Beyond the Next Big Thing​

Conversations around Windows 12 and Copilot+ PCs capture headlines, but for many, immediate concerns are closer to home. Users’ most frequent questions revolve around three core issues:
  • What will happen to my Windows 10 device after October 2025?
  • Will my current hardware run the latest Windows versions?
  • Are AI-driven features actually useful, and do they justify upgrading?

The Hardware Divide​

A stubborn problem for Microsoft is the hardware cutoff introduced with Windows 11. Many perfectly capable PCs, especially in cost-sensitive markets and large organizations, simply can’t be upgraded without replacing core components. For users invested in their existing machines—sometimes for accessibility, workflow, or budget reasons—this creates real hardship. The company’s solution has largely been to tout the benefits of new hardware, rather than broadening compatibility, leading to accusations of forced obsolescence.

AI’s Value: Practical or Hype?​

There’s no question that AI-powered features are impressive in isolation: transcribing meetings, summarizing documents, and automating routine tasks sound appealing. The challenge is persuading the average user—who may not need or trust such features—that they justify ditching a stable, familiar OS and buying new hardware.
Enterprise IT teams, in particular, face a balancing act: deploying bleeding-edge features offers productivity boosts but introduces risk and the complexity of retraining users. For individual users, especially those on limited budgets or with privacy concerns about cloud AI, skepticism abounds.

Critical Analysis: Microsoft’s Opportunity—and Its Risk​

Strengths: Innovation, Security, and Long-Term Vision​

  • AI-First Approach: Microsoft’s investment in AI is forward-thinking, aligning with trends across the industry. By embedding Copilot features directly into the core OS, the company is trying to leapfrog competitors and set a new standard for personal productivity.
  • Security Improvements: Stricter system requirements, like TPM 2.0, bring security benefits by default, making ransomware and rootkit attacks much harder.
  • Performance Leap: Hardware-software co-design in Copilot+ PCs delivers tangible speed increases, especially for workflows that leverage AI acceleration.

Weaknesses and Risks​

  • Alienation of Existing Users: By sharply curtailing which devices are eligible for Windows 11 and beyond, Microsoft risks alienating long-time users who feel left behind or forced to buy new hardware before they’re ready.
  • Perceived Lack of Value: Many users see Windows 11 as an incremental upgrade, with few “killer features” compelling enough to outweigh compatibility and workflow disruption.
  • Uncertain Messaging: With coy or deflective communications about the next OS version, Microsoft leaves space for rumor and frustration—both of which can erode trust.
  • Privacy Concerns: Deepening integration of cloud and AI services into everyday computing has sparked debates about the privacy implications of both server-side and local processing.

Opportunities for Redemption​

If, or when, Windows 12 arrives, Microsoft has a unique opportunity to reverse these perceptions:
  • Broader Hardware Support: Even incremental steps to support more devices could restore goodwill.
  • Customizable UI: Allowing users more control over visual and workflow elements would appease power users and traditionalists alike.
  • Clear Communication: Early, transparent messaging about upgrade paths, features, and support timelines can help businesses and consumers plan with confidence.

Users’ Bottom Line: The Human Element​

Despite all the technological progress, the most decisive factor remains how users feel about upgrading. The backlash against Windows 11’s requirements shows the deep emotional and practical investment millions have in their PCs. The affection for Windows 10 isn’t just about nostalgia; it’s about confidence, reliability, and autonomy in choosing when and how to adapt.

Coping With Change: Tips for Windows 10 Holdouts​

For those holding out, security is a prime concern. Experts recommend the following:
  • Isolate Unsupported PCs: If staying on Windows 10, keep critical data off those machines and limit internet exposure.
  • Consider Linux or Other Alternatives: For older hardware, switching to a lightweight Linux distribution is increasingly viable.
  • Evaluate Extended Security Update (ESU) Options: Businesses may be able to pay for continued support, though costs can be steep.

Looking Ahead: When Will Windows 12 Arrive?​

Currently, Microsoft’s public roadmap provides no clarity. With no firm announcements, users should expect that Windows 11 will remain the flagship OS at least through 2025. The company’s active R&D in AI, hints in insider channels, and ongoing tweaks to Windows 11 do lay the foundation for a more ambitious successor—but as of now, Windows 12 is a matter of speculation, not settled fact.

Watch This Space​

If history is any guide, Microsoft will keep its cards close until the next release cycle is imminent. In the meantime, users and IT professionals should focus on preparing for the Windows 10 end-of-support transition, evaluating whether AI-powered PCs offer real productivity gains, and keeping a careful eye on official sources for any hints about what lies beyond Windows 11.

Final Thoughts: Navigating an Uncertain Future​

For all the excitement about Windows 12 and the AI revolution, Microsoft’s most pressing challenge is securing a smooth, trust-driven transition away from Windows 10. Windows 11, with its Copilot advances and sleek design, is a substantial step forward on paper—but for many, the practical hurdles remain steep.
The next chapter in Windows history will hinge not just on technical innovation, but on empathy for users, clarity in messaging, and a willingness to adapt. Whether Windows 12 becomes a reality soon, or whether Microsoft doubles down on its current trajectory, the coming year may prove decisive for the world’s most ubiquitous desktop platform. As always, the community will be watching—closely, critically, and with no shortage of opinions.

Source: inkl Microsoft might be sick of hearing "When is Windows 12 coming?" — but Windows 10's death remains the hot topic for most users
 

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