Windows 8 Screen Display Gets Dimmer (More Orange?)

[RadRob]

I just recently purchased the ASUS ROG G750JM-DS71. I noticed that I can't seem to the get the display to be in full brightness. For example when booting it up, the brightness seems much higher, and after a few seconds at the desktop the screen would suddenly get darker. The brightness is indeed all the way up, and my laptop is plugged in. BTW, it actually looks more orange instead dimmer, like the there is much less blue emitted light. Does anybody know how I can get rid of this setting or what could be causing this? The display does indeed change while at the desktop, so I know this isn't the highest brightness.

 

[patcooke]

Most likely cause is the inverter failing. If you have bought it recently you should return it to be checked under whatever warranty you got with it.